Samsung’s powerfully intelligent processor creates the best viewing experience ever with brilliant 8K AI upscaling and Adaptive picture. It ensures you always feel the full power of 8K.
The powerful intelligence of our Quantum Processor 8K upscales various types of sources and resolutions into 8K through machine learning. AI Upscaling creates flawless textures, realistic edges, and reduces noise pixel by pixel, so all you see is perfect reality.
Actively adapt to the viewing environment by automatically adjusting the brightness. Experience perfect picture, no matter what time of day or content you’re watching.