NovAge Ultimate Lift Advanced Lifting Eye Cream Firms, lifts and improves elasticity over time for a more youthful eye contour with less visible wrinkles. Instantly smoothes and softens for a fresh appearance. With patented as part of lift technology and plant stem cell extract. Fragrance free. Instantly: smoothes and softens for a fresh appearance. Over time: firms and restores elasticity to the eye area for a more youthfully lifted, defined-looking eye contour, with less visible wrinkles.