Scientists have identified the protein Versican as a significant biomarker in the ageing of men’s skin which contributes to the formation of wrinkles.
NovAge Men’s cutting-edge bioactive ingredient – Baobab Anti-ageing Technology – is specifically developed to work on men’s skin and targets this issue directly.
Skin is left revived, with improved tonicity, flexibility and a reduction in signs of tiredness.
Energizing plant stem cell technology
Without energy, the youthfulness of male skin fades prematurely, causing a loss of radiance and tone, and the appearance of fine lines and wrinkles.
To combat this, Coffee Bengalese's plant stem cell extract was included in NovAge Men.
It helps produce an energizing effect which encourages healthier functioning skin cells and a boosted antioxidant capacity that can help to protect the skin.